Village Direction White North Coast 2026 Prices · Arabella Group

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Direction White North Coast — Quick Overview

Direction White North Coast is a coastal village developed by Arabella Developments at km 192 of the Alexandria-Matrouh Road, in the heart of Ras El Hekma directly on Ras El Hekma Bay.

The village is a multi-phase project. The first phase was delivered in 2025, while later phases (Phase 3, Water Creek and Oyster) are actively selling from the developer, alongside an active resale market in the already delivered phases.

Direction White Ras El Hekma spans 290 acres (~1,218,000 square metres), with a private 600-metre beach. The land sits at 44 metres above sea level, ensuring direct sea views from most units across the masterplan.

Direction White prices in 2026 start from 11,750,000 Egyptian pounds for the smallest chalets and reach 50,000,000 Egyptian pounds for the larger villas and royal villas with direct sea views and wide private gardens.

All units are delivered Fully Finished, with air conditioning, fitted kitchens, and private swimming pools for villas and duplexes, within an integrated resort with a 5-star hotel, commercial district, and sports facilities.

This guide covers the location, design, units, 2026 prices, payment plans, investment outlook, services, pros and cons, and the Arabella Developments track record for anyone studying a purchase inside the project.

Location of Direction White in Ras El Hekma

Direction White North Coast sits at km 192 of the Alexandria-Matrouh Road, directly on Ras El Hekma Bay, in the most in-demand North Coast area after the major Ras El Hekma UAE deal announced with ADQ in February 2024.

The location is about 30 minutes by car from Alexandria, and only 15 km from El Dabaa Road which links directly to greater Cairo, putting the village within reach of both Cairo and Alexandria families.

Direction White North Coast benefits from neighbouring other upscale Ras El Hekma villages and from proximity to the regional masterplan of the new Ras El Hekma city, the largest coastal development project in Egypt's history, being executed in partnership with ADQ.

Nearby Landmarks Around Direction White

• Alexandria-Matrouh Road — km 192, direct access
• Ras El Hekma Bay — private 600m beach
• El Dabaa Road — only 15 km, direct link to Cairo
• Alexandria — 30 minutes by car
• New Alamein City — very close
• New Alamein Airport — within direct radius
• Ras El Hekma UAE megaproject — direct neighbour

The geographic coordinates of Direction White are approximately 31.0883 N and 28.0925 E — the detailed pin can be viewed on the interactive map at the top of the project page.

Design of Direction White

Direction White Arabella features a contemporary coastal design that leverages the 44-metre elevation above sea level, so each unit enjoys a direct or near-direct sea view, with smart terracing along the land's natural slope.

The design dedicates a substantial portion of the 290-acre total area to gardens, green spaces, the Al Mouj Lake, and major swimming pools, with a low building density that preserves privacy and wide views.

Architectural facades adopt a clean white coastal palette (the source of the Direction White name), with large panoramic windows and open verandas facing the sea, and unit distribution ensuring every resident looks out to the sea rather than to a neighbour.

Units in Direction White

Direction White Arabella offers a wide unit mix covering different budgets and needs, all Fully Finished with air conditioning, fitted kitchens, and private swimming pools for villas and duplexes.

• Chalet — 109 to 313 square metres
• Duplex — 220 to 236 square metres
• Twin House — 258 m² building + 385 to 543 m² garden
• Villa — 400 square metres and up
• Royal Villa — up to 373 m² building + 896 to 1,091 m² garden

A chalet for sale in Direction White at sizes from 109 m² up to 313 m² targets families seeking a luxury summer unit with direct sea views and a moderate budget by Ras El Hekma standards in 2026.

A duplex for sale in Direction White at 220 to 236 m² with a private swimming pool targets larger families seeking two full floors without committing to a stand-alone villa at its higher price.

Villas for sale in Direction White Ras El Hekma at sizes from 400 m² and up, alongside royal villas with gardens up to 1,091 m², target larger families and investors seeking an exceptional luxury product.

Direction White Prices in 2026

Direction White prices in 2026 quoted here reflect the active Arabella Developments price list for the phases currently on sale, alongside resale prices in the phases already delivered since 2025 on the secondary market.

Entry price in Direction White starts from 11,750,000 Egyptian pounds for 109 m² chalets in the active phases, per the developer's official 2026 price list and active broker listings.

Direction White Ras El Hekma prices for larger chalets at 200-313 m² range between 18,000,000 and 28,000,000 Egyptian pounds depending on size, view, and unit position relative to the beach.

A duplex for sale in Direction White at 220-236 m² with a private swimming pool ranges between 22,000,000 and 30,000,000 Egyptian pounds depending on location inside the project and views.

Villas and royal villas in Direction White North Coast reach 50,000,000 Egyptian pounds for the largest royal villa with a 1,091 m² garden and direct sea views on Ras El Hekma Bay.

Payment Plans at Direction White

Direction White Arabella offers more than one flexible payment plan to suit different buyer profiles, starting from 10% down payment and up to 8 years installments at zero interest on the remaining unit value directly from the developer.

An alternative 15% down plus 10% upon handover, with up to 7 years installments on the balance, is an attractive option for families preferring a larger down payment in exchange for a slightly shorter total term and a lower monthly installment.

A 5% down plus up to 7 years plan is available in some phases to ease entry for buyers with a smaller initial budget, with flexibility in negotiating the schedule depending on the chosen unit and phase.

The developer requires a refundable 100,000 Egyptian pounds Expression of Interest deposit before signing the reservation contract, to ensure buyer commitment and to hold the unit from the active phase waitlist.

Investing in Direction White

Investing in Direction White is an exceptional opportunity thanks to its location in Ras El Hekma, the most in-demand North Coast zone with the strongest price appreciation after the major UAE deal announcement with ADQ in February 2024.

Ras El Hekma prices rose 60% to 100% during 2024 and 2025 per Egyptian real estate market reports, and growth is expected to continue as the regional Ras El Hekma city masterplan starts physical execution on the ground.

Arabella Developments Direction White combines a luxury product (royal villas with large gardens), a rare location (600m beach on Ras El Hekma Bay), and excellent timing (entering before the UAE regional infrastructure fully comes online).

Reasonable capital growth of 18% to 22% per year is achievable in Ras El Hekma after full delivery of Direction White, in line with the broader regional trend driven by the major development underway in the surrounding area.

Services and Amenities at Direction White

Village Direction White North Coast offers an integrated services system at the level of global resort destinations, making a family stay inside the village a complete experience with no need to leave during the summer season.

• Private 600-metre beach on Ras El Hekma Bay
• 5-star hotel inside the project
• Two integrated social clubhouses
• The large Al Mouj Lake inside the village
• Complete sports facilities (tennis, padel, football)
• Safe multi-activity Kids Area
• Commercial zone with shops, restaurants, and cafes
• 1,000-car garage capacity
• Multiple distributed major swimming pools
• Wide gardens and green spaces
• 24/7 security with modern camera system
• Periodic maintenance with up to 8 years warranty

Highlights of Direction White

The standout location at km 192 Ras El Hekma directly on Ras El Hekma Bay places Direction White Compound at the heart of the most active coastal development zone in Egypt's history, with strong expected price growth in the coming years.

The natural 44-metre elevation above sea level is a rare planning advantage on the North Coast, enabling direct sea views from most units and not just the first row, raising the value of every unit inside the project.

The unit mix (chalet, duplex, twin house, villa, royal villa) is an attractive feature letting a family pick the right product for budget and need, with uniform quality assurance in finish and services across categories.

Flexible payment plans (from 10% down with up to 8 years installments to 15% down with up to 7 years installments) are an important feature letting the buyer pick the right equation for cash flow and budget priorities.

The Arabella Developments record across the North Coast and luxury development zones reinforces buyer confidence in construction quality, on-time delivery, and post-handover maintenance with up to 8 years of warranty.

Drawbacks of Direction White and How to Mitigate

The most notable drawback is the distance from Cairo (about 320 km via Wadi Natrun and El Dabaa roads), making annual use typically limited to the summer season and longer holiday periods only.

Mitigation: focus on daily and weekly rentals during the peak summer season (June-September) at very high Ras El Hekma rates, sufficient to cover annual maintenance costs and more, with flexible personal use during the rest of the year.

A second drawback is the phased delivery, where some phases were delivered in 2025 while others are still under construction through 2026 and beyond, which can mean adjacent construction periods for early-delivered phase residents.

Mitigation: review the detailed phase map with the developer before picking a unit, and prefer units in already delivered phases (Phase 1) if avoiding construction neighbours is a priority for the family in the first season of use.

The Developer — Arabella Developments

Direction White Arabella is developed by Arabella Group for Real Estate Development (Arabella Developments), an Egyptian real-estate firm specialised in developing luxury North Coast projects, and Ras El Hekma in particular.

The company has a record of multiple North Coast projects under the Direction brand, focused on a distinct geographic edge (clean beaches, natural elevation, secluded bays) as a core competitive advantage in every project they deliver.

The Arabella Developments track record on Direction White at 290 acres with a 600m beach places the firm in the major-resort developer category, with delivery-date commitment and a maintenance warranty of up to 8 years.

Choosing a unit in Arabella Developments Direction White means joining a growing residential community in the heart of Ras El Hekma, directly neighbouring the major Ras El Hekma UAE project and a maturing regional infrastructure network.

For all the developer's other projects, see all Arabella Developments projects on CompoundGate, or browse all North Coast villages for comparison.

Buyers searching for chalets for sale in Direction White will find chalets at 109-313 m², with prices from 11,750,000 to 28,000,000 Egyptian pounds depending on size and beach proximity inside the project.

A duplex for sale in Direction White at 220-236 m² with a private swimming pool targets larger families, with prices from 22,000,000 to 30,000,000 Egyptian pounds depending on location and views over the bay.

A villa for sale in Direction White Ras El Hekma at 400 m² and up, alongside royal villas with gardens up to 1,091 m², targets families seeking an exceptional luxury product on the North Coast.

Direction White Ras El Hekma 2026 prices will likely see annual increases of 18-22% given the strong regional growth in Ras El Hekma since the ADQ UAE deal in February 2024 reshaped the area's outlook.

The Direction White Arabella name carries a solid reputation thanks to its location on Ras El Hekma Bay and a 44-metre natural elevation that guarantees direct sea views from most units inside the village.

Village Direction White North Coast combines a rare location with a wide unit mix, flexible payment plans, and a strong developer record in delivering luxury North Coast resorts at scale.

Direction White Compound Ras El Hekma and Village Direction White Ras El Hekma are common phrasings, all referring to the same project under Arabella Developments Direction White.

The Village Direction White Arabella name links the project directly to the Arabella Developments record, an important investor signal for a trusted North Coast developer with multiple delivered projects.

Edited and verified by the CompoundGate Editorial Team. Last updated: April 15, 2026.