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| Project Name | The Place |
| Location | New Cairo |
| Developer | Emaar Misr Developments |
| Project Area | 50000 Feddan (~210,042,000 m²) |
| Unit Types | Retail Store، Administrative Office، Medical Clinic |
| Starting Price | 8,000,000 EGP |
| Down Payment | 10% |
| Installments up to | 7 years |
| Finishing | Core & Shell (No finishing) |
| Delivery Year | 2026 |
The Place Mall is the commercial heart of Mivida — the premium compound in New Cairo by Emaar Misr Developments — combining retail stores, administrative offices, medical clinics, and global restaurants in one integrated commercial center.
The Place Mivida sits inside Mivida Compound at 890 feddans in the heart of Fifth Settlement, serving the 17,000 residential units of Mivida and surrounding New Cairo neighbourhoods.
The strategic location near South 90th Street and the American University in Cairo (AUC) places Mall The Place Mivida in a premium commercial location, serving Mivida residents and the upmarket surrounding area.
The overall design of Mall The Place New Cairo blends contemporary architecture with wide open spaces, with clear separation between retail, administrative, and medical zones, plus integrated entertainment amenities for Mivida residents.
The Place Mall suits premium retail-brand owners, doctors seeking a clinic in a prime location, companies seeking administrative offices, and investors seeking a unit in one of New Cairo's most upmarket malls.
The Place Mall sits in the heart of Mivida Compound in Fifth Settlement, New Cairo, overlooking South 90th Street — one of the most upmarket and sought-after streets for commercial activity in New Cairo.
The positioning of Mall The Place Mivida combines high density of upmarket Mivida residents (17,000 units), strong 90th Street traffic, and proximity to major educational institutions like AUC.
The main catchment for The Place Mall is Mivida residents themselves (an upmarket segment), plus Fifth Settlement residents and AUC visitors. This guaranteed base creates strong, stable commercial demand.
The architectural design of The Place Mall is signed by Emaar Misr, blending premium contemporary architecture with wide open spaces, reflecting the standard of Emaar's global projects like Burj Khalifa.
The masterplan clearly separates the ground-floor retail zone (stores and global brand outlets), upper floors for administrative offices and business management centres, and specialised medical clinics in a separate building or floors.
The design integrates entertainment amenities: premium restaurants and cafés, global retail outlets, and open seating areas. Each component serves a specific segment of Mivida residents and the surrounding area.
Finishing is fully delivered for retail and medical units, while administrative offices use Core & Shell. The Place Mivida stands out for clear attention to detail to Emaar's global standards in every amenity.
The Place Mall offers 3 main unit types: retail stores in prime locations, administrative offices and business centres, and specialised medical clinics serving Mivida residents and the area.
Retail stores range from 40–200 m², administrative offices 50–200 m², and medical clinics 40–120 m². Each type is designed to serve a specific segment of investors and professionals.
The mix serves the store owner seeking a premium location with high population density, the doctor seeking a 40 m² clinic close to patients, or the company seeking a 200 m² Class A office in New Cairo.
Finishing is fully delivered for retail and clinics. Detailed sizes and starting prices appear in the unit-types table at the top of this page, kept fresh from the CompoundGate database.
The Place Mall unit prices in Mivida start from 8,000,000 Egyptian pounds for the smallest 40 m² medical clinic, and rise according to unit type and plot location within the masterplan.
Retail stores 40–200 m² range between 8,000,000 and 30,000,000 Egyptian pounds depending on location. Administrative offices 50–200 m² start from 5,000,000 Egyptian pounds and reach 20,000,000 Egyptian pounds.
Medical clinics 40–120 m² range between 4,000,000 and 12,000,000 Egyptian pounds for prime locations. Retail price-per-metre starts at 100,000 Egyptian pounds and reaches 200,000 Egyptian pounds for ground-floor front units.
Pricing depends on three factors: unit type (retail, administrative, medical), floor and location (ground at the highest price), and sales phase. Front-facing units on main walkways at higher prices thanks to high footfall.
For the latest list of The Place Mivida prices, contact the CompoundGate team. The Place New Cairo prices for Emaar Misr The Place move with each new release.
The Place Mall payment plan is highly flexible by Emaar Misr standards: 10% down at contract, with the rest over up to 7 years zero-interest installments for new units, plus expected 2026 delivery.
Practical example on an 8,000,000-pound clinic at 10% down: the investor pays 800,000 Egyptian pounds at contract, then installments of the remaining 7,200,000 Egyptian pounds across up to 7 years.
Payments are mostly semi-annual. Guarantee cheques sit with Emaar Misr until delivery. The major investor benefit: the Emirati Emaar parent brand guarantees delivery to global standards and full schedule commitment.
For resale-market units (delivered units), bank mortgage plans are available up to 20 years with interest. Contact CompoundGate for the latest payment plans available per unit type at The Place Mall.
Investing in The Place Mall is driven by three engines. First: the guaranteed customer base from Mivida residents (17,000 units, upmarket segment) creates strong daily demand for stores, restaurants, and clinics.
The second engine: the Emaar Misr brand, the Egyptian arm of global Emaar (developer of Burj Khalifa). Emaar Misr The Place gives the investor a level of guarantee rare in the Egyptian market.
The third engine: the premium commercial location on South 90th Street near AUC attracts global retail brands, ensures elevated resale value, and strong long-term rental yield.
Expected commercial rental yield at The Place Mall is estimated at 8–12% annually for retail stores, 7–10% for administrative offices, and 9–12% for medical clinics. This is higher than traditional residential.
Compared with other Emaar projects such as Mivida Business Park and Mivida Compound, The Place Mall offers commercial focus with the upmarket Mivida customer base.
Mall The Place Mivida delivers an integrated commercial and entertainment services package to Emaar's global standards, serving daily Mivida residents and visitors from the surrounding New Cairo area.
The services inside The Place Mall target a complete commercial and entertainment destination for Mivida residents. This sets The Place Mivida apart from competing malls less integrated with the surrounding community.
The unique features of The Place Mall combine the location inside Mivida, the global Emaar brand, and the guaranteed population base:
The most material drawback is prices in the upmarket range due to the Emaar brand and the Mivida location. Mitigation: the guaranteed customer base from 17,000 residential units in Mivida and the surrounding area ensures stable rental and an 8–12% commercial yield that justifies the price for the long-term investor.
A second drawback: the location inside Mivida means heavy reliance on Mivida residents, which may limit attracting external visitors. Mitigation: location proximity to South 90th Street and the American University in Cairo ensures additional external traffic, especially for premium restaurants and large stores.
Emaar Misr Developments is the Egyptian arm of UAE-based Emaar, the famous developer of Burj Khalifa and one of the world's largest property firms. Emaar Misr develops the largest Fifth Settlement and west-Cairo projects.
The Emaar Misr New Cairo portfolio includes: Mivida Compound (890 feddans, 17,000 units), The Place Mall inside Mivida, and Mivida Business Park. In west Cairo, Cairo Gate Sheikh Zayed, and Uptown Cairo in Mokattam.
Emaar Misr's institutional advantage is belonging to global Emaar, guaranteeing execution and delivery to international standards, schedule commitment, and the ability to attract major global retail brands to commercial projects.
Browse all Emaar Misr projects on CompoundGate or explore more New Cairo compounds and malls. For a tailored quote on The Place Mall, the inquiry form connects you with the CompoundGate team.
The Place Mall sits in the heart of Mivida compound in the Fifth Settlement of New Cairo, overlooking South 90th Street.
| Unit Type | Area | Price |
|---|---|---|
| Retail Store | 40 – 200 م² | 8,000,000 – 30,000,000 جنيه |
| Administrative Office | 50 – 200 م² | 5,000,000 – 20,000,000 جنيه |
| Medical Clinic | 40 – 120 م² | 4,000,000 – 12,000,000 جنيه |
Emaar Misr Developments
About Emaar Misr Emaar Misr is the Egyptian arm of Emaar Properties, the UAE-based real estate giant. The parent company was founded by Mohamed Alabbar and is the developer behind globally recognized projects including the Burj Khalifa and the Dubai Mall. Emaar entered the Egypti...
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