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New Plan Developments is the Egyptian real estate arm of Al Rashed Construction in Saudi Arabia, focused entirely on the New Administrative Capital across residential, commercial, and branded residence products.
The company is known for its partnership with the Italian Tonino Lamborghini brand to launch the first Tonino Lamborghini branded residence in Egypt, inside Atika compound in the New Capital. النسخة العربية · English version.
New Plan is an Egyptian shareholding company, the real estate arm of Saudi-based Al Rashed Construction. It is headquartered in the New Administrative Capital and concentrates entirely on this emerging city.
The company operates across three products: upscale residential inside R7, commercial and administrative in the CBD, and branded residences in partnership with Italian and European brands.
New Plan has delivered a mix of mid-to-large projects inside the New Capital, most notably Serrano, one of the earliest projects the company launched in the New Administrative Capital.
The flagship launch is Tonino Lamborghini Residences, the first branded residence by Italy's Tonino Lamborghini brand in Egypt, inside the Atika compound.
The commercial project Eleven rounds out the portfolio with a pure administrative and retail product inside the New Capital, targeting corporates and investors.
New Plan's entire portfolio sits in New Capital compounds — a full geographic focus that makes the company one of the most experienced operators in this market.
Serrano is the company's foundation project in the New Capital, a luxury residential product inside R7 with an Italian-led design under European consulting offices.
Tonino Lamborghini Residences inside Atika is the company's flagship launch — the first Tonino Lamborghini branded residence in Egypt, with apartments built to the Italian brand's standards.
Eleven is the company's commercial and administrative product, targeting corporates and investors in the New Capital, completing the portfolio with a non-residential component.
First, the link to Al Rashed Construction in Saudi Arabia — one of the largest Gulf construction firms. That backing reduces operational risk and gives buyers strong guarantees.
Second, geographic focus. New Plan operates only in the New Capital, which means deep specialisation in construction and delivery rules in this emerging city.
Third, global brand partnerships (Tonino Lamborghini), which raise end-product quality and attract buyers looking specifically for branded residences in Egypt.
Who owns New Plan and who runs it? New Plan is the Egyptian real estate arm of Saudi-based Al Rashed Construction, one of the largest construction firms in the Gulf.
Where does New Plan operate in Egypt? The company is entirely specialised in the New Administrative Capital, with projects across the residential R7 and the commercial CBD.
What are New Plan's main projects? Serrano in the New Capital, Tonino Lamborghini Residences inside Atika (the first Lamborghini branded residence in Egypt), and Eleven as a commercial-administrative product.
Does New Plan offer installment plans? Yes. Its projects come with payment plans of up to 8 years and down payments starting at 5 to 10 percent. Terms vary by phase.
What sets Tonino Lamborghini Residences apart? It is the first Tonino Lamborghini branded residence in Egypt, with apartments built to the Italian brand's standards and interior design officially licensed by Tonino Lamborghini.
