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| Project Name | H:rs Mall |
| Location | New Cairo |
| Developer | Main Marks Developments |
| Unit Types | Offices، Clinics، Shops — Ground Floor، Shops — Upper Floors |
| Starting Price | 7,553,931 EGP |
| Installments up to | 7 years |
| Finishing | Flexi (admin/clinical) + Core & Shell (retail) |
| Delivery Year | 2027 |
h:rs Mall — pronounced Hours — is Main Marks Developments' second mixed-use commercial flagship in New Cairo's Fifth Settlement. The brand philosophy, "Every Hour Counts," shapes the project's identity around time-aware business design on the South 90 corridor.
The project spans 11,003 sqm (~2.62 acres) with 35,077 sqm of built-up area, combining administrative offices, clinical units, retail shops, and hotel apartments into a single mixed-use destination on South 90 Street, opposite the Katameya Hills gateway.
Hours Mall targets four distinct investor segments: the Class A office buyer, the clinic operator, the retail shop owner seeking ground-floor frontage on South 90, and the hotel-apartment investor chasing serviced-stay rental yield in the Fifth Settlement catchment.
The timing edge for h:rs is its tiered delivery: 2 years for commercial, administrative, and clinical units, and 3 years for hotel apartments, paired with a 0% down launch offer and instalments stretching up to 7 years — a rare combination for South 90 commercial real estate.
Hours Mall sits on South 90 Street in the Fifth Settlement of New Cairo, the most active commercial corridor in eastern Cairo. The 75-meter project frontage faces incoming traffic from Katameya, El Rehab, and Mivida, generating one of the highest natural footfall capture rates on South 90.
The strategic position of h:rs Mall serves a dense catchment area covering Fifth Settlement, First Settlement, Third Settlement, Andalus, Yasmin, Narges, and Katameya Hills residents, alongside the daily commuter traffic between South 90 and the regional ring road.
Precise coordinates for h:rs Mall: latitude 30.0311112 north, longitude 31.4496606 east. You can view the exact location on the interactive map below this page to measure how close Hours Mall sits to your existing business or residence in New Cairo.
The architectural design of Hours Mall is signed by Main Marks Developments around a four-pillar philosophy that runs across all their projects: Nature, Art, Community, and Architecture. The same philosophy was first applied at Moray Mall on North 90 Street and is now extended south at h:rs.
The master plan for Hours Mall centers on a multi-storey commercial and administrative building with a 75-meter long frontage on South 90 — a long-frontage advantage uncommon on the corridor that gives each ground unit superior visibility to passing traffic.
Ground and first floors are dedicated to retail shops with glass storefronts opening onto the street. Middle floors host administrative offices and medical clinics, while upper floors carry serviced hotel apartments, completing the mixed-use vertical stack.
Finishing standards at Hours Mall use a Flexi-finish system for administrative and clinical units, letting the owner shape the interior decor to their business activity, while retail shops are delivered as Core and Shell so each brand can build its own complete identity.
Mall systems include high-speed fibre-optic internet across every floor, two underground parking levels, modern elevators and escalators, ATM machines, an outdoor plaza, fire alarm and suppression systems, a Smart Building Management System, backup generators, 24/7 security with CCTV, and dedicated professional maintenance teams.
Hours Mall offers a unit mix that targets four investor segments: the administrative office owner, the clinic operator, the retail shop investor on the South 90 frontage, and the hotel apartment owner seeking serviced-stay rental returns inside a Fifth Settlement mixed-use project.
Commercial retail shops at h:rs sit on ground and first floors with sizes starting from 38 sqm for smaller boutique units and stretching up to 308 sqm for the largest street-facing units. Administrative offices range from 33 to 171 sqm to suit small and medium-sized companies.
Clinical Flexi units range from 36 sqm up to 224 sqm, suitable for dentistry, dermatology, paediatrics, cosmetic surgery, and laboratory specialities, with the option to merge two units into a single larger clinic.
Detailed sizes and prices are listed in the unit-types table above this article pulled directly from the CompoundGate database.
| Unit Type | Area | Starting Price |
|---|---|---|
| Offices | 33–171 m² | 8,397,000 EGP |
| Clinics | 36–224 m² | 8,398,000 EGP |
| Shops — Ground Floor | 38–308 m² | 32,675,000 EGP |
| Shops — Upper Floors | 90–103 m² | 35,411,000 EGP |
The average price per metre for administrative and clinical units at Hours Mall ranges between 199,500 and 208,000 EGP per square metre, while retail units jump significantly higher with prices between 389,000 and 521,000 EGP per square metre for ground-floor frontage on South 90.
Administrative unit prices at h:rs Mall start from 8,397,000 Egyptian Pounds for the smallest 41 sqm unit and extend up to 34,419,000 Egyptian Pounds for larger floor plates. Clinical Flexi unit prices begin at 8,398,000 Egyptian Pounds and reach 44,710,000 Egyptian Pounds for larger clinic configurations.
Ground-floor retail shop prices at Hours Mall start from 32,675,000 Egyptian Pounds for the smaller 68 sqm boutiques and reach up to 139,972,000 Egyptian Pounds for the largest 308 sqm street-facing units with prime frontage on South 90 Street.
Upper-floor retail units at h:rs range between 90 and 103 sqm with prices between 35,411,000 and 39,658,000 Egyptian Pounds. These are well suited for service-oriented activities that do not depend on direct walk-in traffic, such as service offices and cosmetic clinics.
For the most up-to-date price list across every unit type at h:rs Hours Mall, including launch discounts and bespoke packages, contact the CompoundGate team to compare options based on your target activity and investment budget.
The payment plan at Hours Mall is among the most competitive on the South 90 corridor: 0% down payment in the launch package, with the remaining balance paid across instalments stretching up to 7 years with zero interest.
A zero-down offer is rare in Fifth Settlement and signals a clear early-launch advantage from Main Marks.
Delivery at h:rs is set to 2 years from contract for administrative, clinical, and commercial units, and 3 years for the managed hotel apartments. This staggered handover lets the investor operate commercial and office units well before the hotel component is delivered.
Alternative packages are available with higher down payments of 5% or 10% paired with longer instalment periods, alongside cash offers featuring discounts of up to 25% for investors with ready liquidity. The right package depends on whether your goal is fast deployment or longer hold.
Investing in Hours Mall benefits from three structural advantages: the commercially mature South 90 location, the consistent daily company-and-client traffic across the Fifth Settlement, and a true mixed-use blend that reduces the operational risk of relying on a single asset class.
The annual commercial yield expectations for ground-floor retail shops at h:rs range between 10% and 14% per year of the unit's value.
Class A administrative offices typically deliver between 8% and 11% annually, while clinical units fall between 10% and 13% — these are standard ranges for fully-leased Fifth Settlement mixed-use malls.
Projected footfall for Hours Mall, based on the South 90 frontage exposure, ranges between 8,000 and 14,000 visitors per day at full operation. The figure depends on the maturity of the surrounding catchment area, which draws from Katameya Hills, El Rehab, and Mivida residents.
The optimal investor strategy at Hours Mall fits three options. The first is to lease the unit to a commercial brand under a long-term contract.
The second is to operate a direct business with a 7 to 10-year payback horizon, or to hold the unit for resale after the mall stabilises three years from delivery for a capital appreciation play.
Hours Mall services are designed for modern Class A commercial operation against international standards. These include: high-speed fibre internet covering every floor, two underground parking levels with significant capacity, fast elevators and escalators, central HVAC systems, and backup generators sized for the full electrical load.
Security systems at h:rs are comprehensive: 24/7 manned security with CCTV coverage on every floor, fire alarm and suppression systems, voice evacuation across common areas, access control for restricted zones, and a permanent professional maintenance team managing the building's shared facilities.
Service areas inside Hours Mall include an outdoor plaza open space, fine dining restaurants and cafes, ATM machines, shared meeting rooms, a Smart Management System for the building, and retail shopping zones across ground and first floors with circulation corridors that separate retail and office foot traffic.
What distinguishes Hours Mall in the Fifth Settlement commercial market is the 75-metre long frontage on South 90, a complete mixed-use blend covering retail, administrative, clinical, and hotel apartment uses, the zero-percent launch down payment, and the clear "Every Hour Counts" delivery discipline.
Technical features include the Flexi-finish system for administrative and clinical units that allows full owner customisation, Core and Shell delivery for retail shops to build their own brand identity, two underground parking levels resolving the parking pressure typical on South 90, full fibre coverage, smart BMS, and uninterrupted backup power.
The investment value of Hours Mall stems from the maturity of the South 90 corridor and the Main Marks four-way partnership.
The partnership combines Rawabi Al Ain from the UAE with WEALTH, HTD, and El Hayah from Egypt. The developer's portfolio pairs Moray Mall on North 90 with Hours on South 90 under the same architectural philosophy.
The first drawback for Hours Mall is the relative newness of Main Marks's track record in commercial real estate — their first commercial flagship, Moray Mall, is still under construction and has not yet been delivered, so there is no completed Main Marks mall to benchmark.
Mitigation: the four-way joint venture combines over 40 years of accumulated experience between the partners, with the project led by Chairman Eng. George Ghanem, an industry figure with a verifiable operational record across both markets.
The second drawback is that the 11,003 sqm gross area is moderate compared to mega-malls on South 90 such as Cairo Festival City Mall, which exceeds 165,000 sqm.
Mitigation: a moderately-sized mall serves a boutique commercial format with higher tenant retention and a clearer audience focus, avoiding the dispersion typical of hypermalls — a model recently proven by several smaller successful South 90 commercial developments.
Main Marks Developments is an Egyptian-Emirati real estate alliance that combines the expertise of four strategic partners across more than 40 years of cumulative work in both markets.
The partners are Rawabi Al Ain Contracting and Investment from the UAE, alongside WEALTH Real Estate Developments, HTD Properties, and El Hayah Construction from Egypt.
Main Marks was founded under the leadership of Chairman Eng. George Ghanem, and the company focuses its portfolio on mixed-use projects that combine administrative, commercial, clinical, and hotel apartment units on both the North 90 and South 90 axes of New Cairo's Fifth Settlement.
The first Main Marks project is Moray Mall New Cairo on the North 90 corridor, a mixed-use commercial and administrative development with declared investments exceeding 12 billion Egyptian Pounds. Main Marks announced target sales reaching 34 billion Egyptian Pounds per Chairman George Ghanem's statement to Daily News Egypt.
The second project is h:rs Hours Mall, the subject of this article, on the South 90 corridor, completing Main Marks's eastward expansion while preserving the same architectural four-pillar philosophy.
The Main Marks partnership with Retaj Hotels and Hospitality from Qatar ties the hotel apartments component to documented international hospitality operation standards.
The Main Marks portfolio across the Main Marks Developments developer page shows the complete current pipeline and concentrated focus on New Cairo commercial projects in the Fifth Settlement on both 90 corridors.
Edited and verified by the CompoundGate Editorial Team. Last updated: June 10, 2026.
A map showing Main Marks' prime Fifth Settlement location. Main Marks Developments has clearly grasped the strategic importance of South 90 corridor positioning — placing Hours Mall on Cairo's most active retail spine, minutes from the Ring Road, AUC, Cairo Festival City, and the dense compound belt of New Cairo. The footfall potential is structural, not aspirational.
Main Marks Developments
Main Marks Developments is an Egyptian-Emirati real estate joint venture that combines four strategic partners with more than 40 years of accumulated experience across the Egyptian and Gulf markets. The partners are Rawabi Al Ain General Contracting and Real Estate from the UAE,...
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