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Sorouh Developments is an Egyptian developer focused entirely on the New Administrative Capital, founded in 2018 under Chairman Eng. Hany El Bendary, with declared investment in Entrada alone exceeding EGP 10 billion.
The company focuses on residential, administrative, and commercial products inside the New Administrative Capital only, distinguishing it from multi-area developers. النسخة العربية · English version.
Founded in 2018 and headquartered in Cairo, Sorouh is chaired by Eng. Hany El Bendary, with Eng. Ahmed Harby serving as CEO into 2025-2026.
The company is part of the extended El Bendary family group, with deep roots in contracting and manufacturing, which moved into property development through Sorouh as a New Capital specialist arm.
Sorouh launched with Entrada in District R7 of the New Capital — 3,000 residential units backed by more than EGP 10 billion in investment. A large project for a company in its first year.
That was followed by the retail district Entrada Avenue at 29,000 square metres, serving residents of Entrada and the wider area — a mixed-use addition that strengthens the value of the anchor compound.
The company expanded with two further projects: Citadel Commercial Complex in the financial and business district (CBD), with more than EGP 1 billion of investment, and Rosevil Residence.
Sorouh's entire portfolio sits in New Capital compounds, a full geographic concentration that makes the company one of the most experienced operators in this emerging market.
The anchor project Entrada is in the upscale residential R7 district of the New Capital, with a mix of apartments, duplexes, and penthouses, low build coverage, and dominant green spaces.
Entrada Avenue is the commercial arm of Entrada — retail and offices serving the wider R7 area, not just Entrada residents.
Citadel moves into the financial and business district (CBD) with a pure commercial and administrative product targeting corporates and investors. Rosevil Residence rounds out the portfolio with a low-density luxury residential product.
First, geographic specialization. Sorouh works only inside the New Administrative Capital, and that focus means deep familiarity with construction and delivery rules in an emerging city whose regulatory framework differs from older areas.
Second, the scale of single-project investment. EGP 10 billion committed to Entrada represents a major financial obligation that motivates the company to deliver on schedule to free up cash flow.
Third, integrated residential, commercial, and administrative portfolio within the same area. This creates a self-supporting urban environment around Sorouh's projects and lifts long-term unit value.
When was Sorouh founded and who runs it? Founded in 2018, chaired by Eng. Hany El Bendary, with Eng. Ahmed Harby as current CEO.
Where does Sorouh operate in Egypt? Sorouh is entirely specialized in the New Administrative Capital, with projects spread across residential R7 and the CBD financial and business district.
What are Sorouh's main projects? Entrada (3,000 units in R7), Entrada Avenue (29,000 sqm retail mall), Citadel (admin and commercial in CBD), and Rosevil Residence.
Does Sorouh offer installment plans? Yes. Its projects are available with payment plans of up to 8 years and down payments starting at 5 to 10 percent. Terms vary by phase.
Is Sorouh a trusted developer for investing in the New Capital? Yes. The scale of investment in Entrada alone (EGP 10 billion) reflects a serious financial commitment, and single-area focus reduces management dispersion.
