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Founded 2022
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Serac Developments is an Egyptian-Emirati real estate company founded in 2022. Chaired by Tarek Soliman with Kareem Mamoun as CEO, the firm positions itself around a single brand promise — "Luxury of Living" — delivered through six active projects across New Cairo, the New Administrative Capital, and the North Coast.
For the Arabic version of this page: سيراك للتطوير العقاري بالعربية.
Serac operates in three Egyptian sub-markets and works exclusively with Hany Saad Innovations as its lead interior and architectural design partner, giving every Serac project a recognisable visual identity.
Founded in Cairo in 2022, Serac entered the Egyptian market with a hybrid commercial-and-coastal portfolio rather than the traditional gated-community-only model. The company splits its launches between mixed-use retail/office/medical malls in greater Cairo and resort villages on the Sidi Abdel Rahman coast.
Leadership combines local capital — chairman Tarek Soliman is also the owner of Glamour Jewellery — with operational depth under CEO Kareem Mamoun. Design and execution rely on a long-standing partnership with Hany Saad Innovations, one of the region's most prominent interior architecture studios.
In under four years, Serac has launched six projects in three high-demand markets. Three are commercial-administrative-medical malls under the City Hall sub-brand, and three are coastal resort villages in Sidi Abdel Rahman.
On the Cairo side the brand is anchored by City Hall New Cairo, the developer's first retail-office-clinic mall in the Fifth Settlement. It was followed by City Hall 90 on the southern 90th Street axis.
The Cairo set is completed by City Hall Strip, a 15,442-square-metre mixed-use plot in the New Administrative Capital next to the Green River and Diplomatic District.
On the coast, Serac expanded into Sidi Abdel Rahman with three villages: Shamasi on 89 acres at kilometre 137, Alura with a tighter studio-and-chalet focus, and Stella Heights, 35 kilometres from New Alamein.
Serac's portfolio is split across three premium Egyptian sub-markets. New Cairo hosts the original City Hall and City Hall 90 on the 90th Street axis and the Fifth Settlement.
The New Administrative Capital is home to City Hall Strip, the developer's flagship retail-office-clinic plot near the Government District. The North Coast hosts three resort villages in Sidi Abdel Rahman, Egypt's premium summer market.
City Hall New Cairo — the developer's first project, a mixed-use commercial-administrative-medical mall in the Fifth Settlement designed to serve surrounding compound residents.
City Hall 90 — the second instalment of the brand, located on the southern 90th Street axis with line-of-sight to Rehab and Madinaty traffic.
City Hall Strip — a 15,442-square-metre retail-office-clinic plot in the New Administrative Capital near the Green River and Diplomatic Quarter, the company's largest Cairo-side launch.
Shamasi North Coast — an 89-acre resort village in Sidi Abdel Rahman with standalone villas, twin houses, townhouses, and chalets, plus a hotel and clubhouse component.
Alura North Coast — a compact project at kilometre 134 Sidi Abdel Rahman built around studios and chalets for investors targeting summer rental yield.
Stella Heights — a Sidi Abdel Rahman resort village 35 kilometres from New Alamein, offering studios, chalets, apartments, and serviced apartments with pools and beach amenities.
Serac is a young developer, but it entered the market with strong design partnerships rather than budget construction. The Hany Saad Innovations relationship gives every Serac project a more polished visual identity than peers in the same price bracket.
The City Hall sub-brand is built around yield — buyers acquire a retail, office, or clinic unit with monthly rental potential rather than a residential unit held for capital appreciation. This matters for investors who need operating cashflow, not just paper gains.
On the coastal side, the three Sidi Abdel Rahman villages span the full price spectrum — luxury villas at Shamasi, smaller studios at Alura, and serviced apartments at Stella Heights — so a buyer can compare three Serac options inside one geographic micro-market without switching developers.
Is Serac Developments a trusted developer?
Yes. Serac is an Egyptian-Emirati developer founded in 2022 that has launched six active projects across New Cairo, the New Administrative Capital, and the North Coast, working with Hany Saad Innovations as its design partner.
Where are Serac Developments' projects located?
Across three areas: New Cairo (City Hall and City Hall 90), the New Administrative Capital (City Hall Strip), and the North Coast in Sidi Abdel Rahman (Shamasi, Alura, and Stella Heights).
Does Serac Developments offer payment plans?
Yes. The developer offers instalment plans of up to nine years with a low down payment. Exact terms vary per project — check each compound page for the current offer.
What makes Serac different from other Egyptian developers?
A contemporary design identity through Hany Saad Innovations, a portfolio split between commercial-yield projects in Cairo and residential summer villages on the coast, and a focus on operating returns rather than pure capital appreciation.
What are Serac's future plans?
The company is expanding the City Hall brand as an umbrella for commercial-administrative-medical malls while continuing to deliver its coastal villages on their announced timelines.
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