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Misr Italia Properties (MIP) is one of Egypt's largest real estate developers, founded in 1995 by the El Assal family (Hany and Khaled El Assal), led today by Eng. Mohamed Hany El Assal as CEO and Managing Director.
Over 30 years, MIP has developed more than 25 major projects across New Cairo, the New Administrative Capital, 6 October, Ain Sokhna, and the North Coast. النسخة العربية · English version.
Founded in 1995 and headquartered in Cairo, MIP operates under the leadership of the El Assal family (Mohamed Hany, Mohamed Khaled, Karim Khaled). The company is known for its Italian design and engineering consulting partnerships.
It works across residential, coastal, and commercial verticals, with declared investment commitments exceeding USD 227 million during 2025 alone, per Billionaires Africa and Invest-Gate reports.
Thirty years of activity and 25-plus projects give MIP a historical depth that distinguishes it from newer developers. The company has crossed several economic cycles — something buyers value on long installment plans.
The anchor project is Il Bosco City in New Cairo, alongside Il Bosco in the New Administrative Capital on 200 acres near the Presidential Palace and Academic District.
La Nuova Vista and Amalfi Ras El Hikma represent the company's expansion into upscale residential and coastal products.
MIP's portfolio spans New Cairo compounds, the New Administrative Capital, the North Coast (Ras El Hekma), plus 6 October and Ain Sokhna.
Il Bosco City in New Cairo delivers a Forest Living experience inside the Fifth Settlement — dense green cover and a wellness-focused master plan inspired by Mediterranean forests.
La Nuova Vista is the low-density luxury product in New Cairo, with a mix of villas and townhouses. The design is Italian-led under Italian consulting offices.
Amalfi Ras El Hikma takes the Italian identity to the North Coast — a coastal compound modelled on Italy's Amalfi villages, with beachfront and pedestrian promenades.
First, operating age (30 years) and family continuity. Management has been in El Assal family hands since founding, which lowers the risk of sudden strategic shifts.
Second, Italian design and consulting partnerships. That gives MIP projects a distinctive visual identity separating them from look-alike compounds in New Cairo.
Third, the scale of recent financial commitment (USD 227 million in 2025 alone). A company at that investment scale carries materially less cash-flow risk than smaller developers.
When was Misr Italia founded and who runs it? Founded in 1995 by the El Assal family. Led today by Eng. Mohamed Hany El Assal as CEO.
What are Misr Italia's main projects in Egypt? Il Bosco City in New Cairo, Il Bosco in the New Administrative Capital, La Nuova Vista in New Cairo, and Amalfi in Ras El Hekma on the North Coast.
Does Misr Italia offer installment plans? Yes. Most projects are available with payment plans of up to 8 years and down payments starting at 5 to 10 percent. Terms vary by phase.
What sets Il Bosco City apart in New Cairo? A Forest Living concept with dense green cover and a wellness focus — a rare template inside the Fifth Settlement, which is dominated by traditional urban design.
Is Misr Italia a trusted developer? Yes. Thirty years of activity, stable family management, and recent investment commitments of USD 227 million in 2025 place the company in the low-risk developer tier.
