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One Developments is a UAE-rooted boutique real estate developer operating as the property arm of Al Gebely Holding (AGH). The company entered the Egyptian market through its flagship Do New Cairo compound in partnership with Egyptian music icon Amr Diab.
The brand positions itself as a "boutique" developer focused on a small number of high-design, AI-integrated, branded-residence projects rather than on mass-market scale. This pillar page covers what is publicly verifiable about the company, its leadership, and its early Egyptian footprint.
One Developments originated in the United Arab Emirates and now operates as the real estate development arm of Al Gebely Holding, a group whose public profile states more than 44 years of combined experience across development and investment.
The company's primary sectors are luxury residential and mixed-use development, with a clear focus on celebrity-branded residences and AI-integrated building management as its differentiators.
Leadership is led by Ali Al Gebely, Founder and Chairman; Ahmad Ayyoub, Co-Founder and Vice Chairman; and Raouf Andrea, Group CEO.
On the UAE side, the company has announced Laguna Residence and DO Dubai Islands — the latter co-branded with Amr Diab and sharing the same "Do" identity that has since been ported into the Egyptian launch.
On the Egyptian side, the company's debut project is Do New Cairo inside Fifth Settlement. The developer has publicly confirmed a complete sell-out of Phase 1, and broke ground on construction with the launch of Phase 2 in April 2026.
As a new entrant to the Egyptian market with a single announced project, One Developments does not yet have a local handover track record. Buyer due diligence currently rests on the parent holding's heritage and on the developer's UAE pipeline.
The only area where One Developments currently operates inside Egypt is New Cairo, specifically the Fifth Settlement, with direct access to the Ring Road and proximity to 90th Street and the New Administrative Capital.
The choice of Fifth Settlement as an entry point is commercially logical: it is the most active sub-market in New Cairo for serviced and hospitality-managed branded residences, which aligns directly with the positioning of the Do brand.
The flagship Egyptian project is Do New Cairo, a mixed-use scheme integrating branded residences, a hotel, serviced apartments, office space, and retail under one master plan.
The project's identity is built around three publicly stated pillars: AI integration across building management and resident services, a music-themed sensory layer linked to Amr Diab's brand, and a wellness programme that includes an infinity pool, a jacuzzi, an outdoor cinema, and sports courts.
Phase 1 is sold out, Phase 2 is currently selling with an 8-year payment plan, a 10% down payment, and a 2030 delivery target per public listings. Buyers comparing Do against other options in the same sub-market can review the wider list of compounds in New Cairo.
The first argument is the developer's parent-company backing: Al Gebely Holding's stated 44-year heritage in development and investment provides financial cover that a stand-alone new market entrant would lack, materially reducing funding risk on a multi-year installment plan.
The second argument is the celebrity branding partnership with Amr Diab. Branded residences tied to a globally recognised public figure tend to preserve resale value better than unbranded peers in the same sub-market, provided the figure retains commercial weight over the hold period.
On the cautious side, One Developments has not yet delivered any project in Egypt. Build-quality and timeline credibility will only be benchmarkable once Phase 1 of Do handovers begins. A construction-progress check on site is strongly recommended before committing to a later-phase unit.
Is One Developments a trusted developer?
The company is a UAE-rooted boutique developer operating as the real estate arm of Al Gebely Holding, a group whose public profile cites more than 44 years of development and investment experience. Its first Egyptian project, Do New Cairo, broke ground in April 2026.
What are One Developments' projects in Egypt?
The single announced Egyptian project is Do New Cairo in Fifth Settlement — a mixed-use development combining branded residences, a hotel, serviced apartments, retail, and offices, delivered in partnership with Amr Diab.
Where is One Developments headquartered?
The company originated in the United Arab Emirates as part of Al Gebely Holding. Its Egyptian sales operation is based on the Do project site inside Fifth Settlement, New Cairo.
Does One Developments offer installment plans?
Yes. The publicly announced plan for Do Phase 2 extends payments over 8 years with a 10% down payment at contract. Up-to-date pricing and terms are listed on the Do New Cairo project page.
What makes One Developments different from other developers?
The differentiation rests on three stated pillars: AI integration in building management and resident services, a globally recognisable celebrity-branded identity (Amr Diab), and the backing of a parent holding with more than four decades of cumulative development experience.
To compare One Developments with other developers active in the Egyptian market, visit all real estate developers in Egypt.
