Al Ashraaf Developments

Al Ashraaf Developments at a Glance

Al Ashraaf Developments is one of Egypt's longest-running real estate firms, founded in 1980 and headquartered in New Cairo at South 90th Street, Second Sector, Building M4. The company is led by CEO Ahmed Massoud.

Across more than four decades and three generations of family management, Al Ashraaf has delivered over 280 projects spanning residential compounds, commercial centres, industrial facilities, and four energy stations, plus a manufacturing plant in 10th of Ramadan City.

Several of the firm's commercial assets in Obour trade under the sister name Memaar Al Ashraaf.

Track Record

Al Ashraaf has operated continuously in the Egyptian market for 45 years. The firm began in Old Cairo, Nasr City, and Badr City, then expanded eastward into New Cairo, Obour City, New Obour City, and 6th of October City.

On the commercial side in Obour alone, Memaar Al Ashraaf has launched more than ten documented projects, including Al-Majd 1 and 2, Al-Horreya 1 and 2, NXT Mall, Step Mall, Al-Hayat, Sakn Misr, Al-Karama Mall, and Rakan, marking dense incumbency across the eastern corridor.

A notable recent engineering milestone is the single-day pour of 2,500 cubic metres of concrete at the Serenity Residence project in Obour, which the company describes as the largest one-day concrete pour in Obour City's history, recorded in its December 2024 press release.

The active residential portfolio carries five main brands: Serenity, Reveal, Hope, Quest, and The Core.

Areas Served

Al Ashraaf's current portfolio centres on two anchor markets in eastern Cairo: New Cairo compounds and the Obour City / New Obour City cluster, with legacy projects in Nasr City, Badr City, and 6th of October.

This eastern-corridor focus gives the firm deep operational familiarity with the main arteries that serve its residents, including the Cairo-Ismailia Desert Road, the Arabia Axis, and the northern Mohammed Bin Zayed Axis.

Project Portfolio on CompoundGate

Al Ashraaf's residential projects currently profiled on the platform are three recent eastern-Cairo developments, mixing new launches with multi-use commercial assets.

Hope New Cairo is the firm's newest residential launch in the Fifth Settlement, spanning roughly 10 feddans with starting prices reported at around 3,900,000 EGP for entry units on 2025 launch lists.

Reveal Obour City sits on 17 feddans in District 6 of Obour City, dedicating most of its footprint to green landscaping and artificial lakes. It is positioned close to the Cairo-Ismailia Road and the Arabia Axis.

Mall NXT Obour City is the developer's commercial face in Obour, operating under the Memaar Al Ashraaf brand and serving the residents of the firm's surrounding residential projects with retail, office, and clinic space.

Why Buy from Al Ashraaf Developments

The first reason to consider Al Ashraaf is operational longevity. A 45-year continuous track record since 1980 means an 8 or 10-year installment commitment sits inside a proven operating history rather than the promise of a freshly-founded developer.

The second is geographic depth. A firm that has worked the eastern corridor since the 1980s knows the road network and the delivery rhythms of Obour and New Cairo better than a newcomer, and that experience shows up in build pace and handover reliability.

The third is certification. Al Ashraaf publicly holds three ISO certificates covering quality management, environmental management, and occupational health and safety, all of which reduce execution risk for a buyer locked into a long-tenor installment plan.

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